新剑桥商务英语词汇用法

作者：（英）马斯卡尔 著

ISBN：10位［7115135134］ 13位［9787115135131］

出版社：人民邮电出版社

出版日期：2005-6-1

定价：￥49.00 元

内容提要

Business Vocabulary in Use, a new addition to the best selling English Cocabulary in Use titles, is suitable for intermediate and upper intermedtate level learners of business English. Primarily designed as a self-study reference and practice book it can also be used for classroom work. The book covers a wide range of business topics including Jobs, People and Organisations, Production, Marketing, Finance and the Economy and Business Culture. Business skills covered include Meetings, Negotiating and Presentations. 66 easy-to-use units: vocabulary items are presented and explained on lefthand pages with a range of practice exercises on right-hand pages. Presents and explains new words in context and shows learners how to use them. Over to you sections give learners the opportunity to put new language into practice. Contains British and American English. Includes a comprehensive, learner-friendly answer key. Full colour illustrations and photographs.

目录

INTRODUCTION

JOBS,PEOPLE AND ORGANIZATIONS

1 Work and jobs

2 Ways of working

3 Recruitment and selection

4 Skills and pualifications

5 Pay and benefits

6 People and worklaces

7 The career ladder

8 Problems at work

9 Managers,executives and directors

10 Businesspeople and business leaders

11 Organizations1

12 Organizations2

PRODUCTION

13 Manufactring and services

14 The development process

15 Innovation and invention

16 Making things

17 Materials and suppliers

18 Business philosophies

MARKETING

19 Buyers,sellers and the market

20 Markets and competitors

21 Marketing and market orientation

22 Products and brands

23 Price

24 Place

25 Promotion

26 The Internet and e-commerce

MONEY

27 Sales and costs

28 Profitability and unprofitability

29 Getting paid

30 Assets,liabilities and the balance sheet

……

前言

Who is this book for? Business Vocabulary in Use is designed to help intermediate and upper-intermediate learners of business English improve their business vocabulary. It is for people studying English before they start work and for those already working who need English in their job. Apart from improving your business vocabulary, the book also helps you to develop the language needed for important business communication skills. You can use the book on your own for self-study, or with a teacher in the classroom, one-to-one or in groups. ..