商务英语精读

作者：李德荣 主编

ISBN：10位［7562809224］ 13位［9787562809227］

出版社：华东理工大学出版社

出版日期：1998-12-1

定价：￥15.00 元

内容提要

本书是供涉外经贸和管理类大专学生（包括类似专业的高职和成教学生）使用的专业英语教材，旨在提高学生在英语环境中从事企业活动和商务交际的能力。全书共16课，内容涉及企业、企业管理和商务活动的众多领域。所有课文均选材于英美等国近年出版的书刊和报章，内容与文字简洁实用、富有新意，具有较强的时代感，课文还采用了一些案例和采访记录以丰富体裁。每课除课文外，均配有词汇和词汇学习、难点注释，以及与课文内容紧密结合的练习和补充阅读。本书既可作为高等院校的专业英语教材，也可供相关专业人员自学参考。

目录

Unit 1 Business and Social Responsibility

Social Responsibility at American Express

Unit 2 Forms of business Ownership

From Proprietorship to Corporation

Ownership of corporation

Unit 3 Franchising

Two Types of Franchises

Good Training:An Advantage of Franchising

Unit 4 The Job of a Manager

Profile:Lee Iacocca

Managerial Skills

Unit 5 Leadership

How to Manage Your Boss

Management and Entrepreneurial Characteristics

Unit 6 Case Study:What Should captain Collins Do?

Case Study:Charlie Has a Chance to Get Ahead

Educational Backgroung of Successful Managers

Unit 7 Public Realations

Pubilcity

Unit 8 Common Stock and Preferred Stock

Investment Strategies

Bull Markets and bear Markets

Unit 9 How Insurance Works

Business Uses of Life Insurance

No-fault Automobile Insurance

Unit 10 An Interview with Richard Brandson

Human Relations at Hewlett-Packard

Bill Gates of Microsoft

Unit 11 Maslow's Hierarchy of Needs

Job Rotation and Job Enlargement

Dealing with Job Stress

Unit 12 Orientation and Training

Toyota Selects Employees for New Plant in Kentucky

Case Study:Status Reversal

Unit 13 Employee Interviews

John Smale of P&C

Executive Headhunters

Unit 14 The Marketing Concept

Dentists Attract New Patients with Marketing

Do Most Firms Practice the Marketing Concept?

Unit 15 Advertising

Television as an Advertising Medium

What an Advertiser Needs

Unit 16 Personal Selling

Sales Presentations

Rational and Emotional Boying Motives

Appendix I Word Study Index

Appendix II Key to Exercises