Aesop & the CEO
作者：David C. Noonan
ISBN：10位［0785288015］ 13位［9780785288015］
出版社：Nelson Business
出版日期：2006-1-1
定价：￥78.00 元
内容提要It is easy to be overwhelmed by the sheer volume of business books flooding the market today. Even more daunting is the task of weeding through them to find the "golden nugget" of wisdom inside. In Aesop and the CEO, David Noonan has simplified the process by providing this well-researched primer of the most essential advice from the greatest business books ever written. Further, in a clever melding of modern business sense and ancient wisdom, he has used the animal-based stories of Aesop as springboards to launch these 50 lessons. Both entertaining and informative, Aesop and the CEO includes advice from well-known leaders such as Bill Gates, Sam Walton, Donald Trump, and Lee Iacocca. The short, easy-to-read vignettes cover every aspect of corporate life: negotiations, hiring and firing, mergers and acquisitions, marketing and sales, and day-to-day management.
目录Preface
Introduction:Aesop's Life and Fables
REWARDS and INCENTIVES
The Hound and the Hare
The Donkey Eating Thistles
The Donkey Carrying Salt
Jupiter and the Bee
MANAGEMENT and LEADERSHIP(Communicating Effectively)
The Monkey and the Dolphin
The Rooster and the Jewel
The Rooster and the Fox
The Goatherd and the Goats
The Mice in Council
EFFECTIVE MANAGEMENT and LEADERSHIP(Fostering Teamwork and Controlling Stress)
The Bundle of Sticks
The Fox and the Grapes
The Horse and the Laden Donkey
The Hawk and the Pigeons
The Horse and the Groom
The Lion and the Mouse
WINNING BUSINESS STRATEGIES
The Lion, the Bear, and the Fox
The Fox and the Cat
The Fox and the Lion
The Wolf in Sheep's Clothing
The Ant and the Grasshopper
The Farmer and His Sons
The Eagle and the Beetle
BUSINESS STRATEGIES THAT FAILED
HUMAN RESOURCES
HUMAN RESOURCES
MARKETING PRODUCTS AND SERVICES
NEGOTIATIONS MERGERS AND ALLIANCES