保兰德
保兰德
保兰德集团创建于1989年，海外事业总部设在南非，在美国、南非、巴拿马、意大利、迪拜、智利等国家和地区拥有箱包加工及贸易公司，市场覆盖欧洲、美洲、非洲、中东等地区，已建立一个稳定的国际销售网络。公司下属品牌“保兰德 POWERLAND”，其女性背提包在国外已享有较高品牌信誉度和市场份额，2007年销售总额达8248万美元。
2003年，保兰德集团进入中国进行投资，设立保兰德（中国）有限公司，当年投入2610多万美元，在福建建立工业生产基地，占地面积110 亩，建筑面积8万多平方米，员工人数2300余名，技术人员近220多名。同时，在福建、广州、上海、浙江、北京、香港、澳门等地建立办事处及销售网点，国内的市场份额不断扩大。
保兰德（中国）有限公司经过数年发展，现在已成为具有12家分公司，实现从研发设计、生产、贸易、销售为一体的专业皮具生产企业。目前，正致力于在中国地区建立保兰德皮具的品牌网络，将具有四叶草的幸运之神带给中国的女性，让更多的中国女性在享受美丽的皮具作品的同时，也能享受到POWERLAND所具有的“自信的力量”的品牌精神！
公司的营销战略，是让POWERLAND女包成为中国女包的第一品牌，让POWERLAND女包成为中国女性的首选品牌。
POWERLAND was founded in 1989, of which the headquarter is located in South-Africa. It holds case and bag processing and trade companies in US, South-Africa, Panama, Italy, Dubai, Chile and other countries and regions in the world and covers the market in Europe, America, Africa, Mid-East etc. The brand ‘POWERLAND’, which subordinated to the POWERLAND(China) and referred as noted brand female bag, has possessed a high brand reputation and considerable market share, whose total sales volume had reached 82,480,000 USD in 2007.
In 2003, POWERLAND landed in China, invested and established POWERLAND(China) Co. Ltd., who has set up sales network and offices in Chinese main city such as Fujian, Guangzhou, Shanghai, Zhejiang, Beijing, Hong Kong, Macao etc. With the promoted market share in mainland, POWERLAND at the same time invested 26,100,000 USD to build up industrial production base in Guangzhou and Fuzhou, whose site area covered 110 acres and building area covered 80,000 sq. m., in which there are more than 2300 employees and 220 technicians.
With several years’ development, POWERLAND(China) has become a professional leather producing enterprise which owns 12 subsidiary companies and realized the modern work from research, produce, trade, to sales. At present, POWERLAND is dedicated to establish the brand network in China region, give more good luck to Chinese females and offer not only the great quality of POWERLAND bag, but the ‘Power of Confidence’ brand spirit it contained.
Our Marketing Strategy, is to make POWERLAND bag become the world No.1 brand, to expect that POWERLAND bag is the first choice for Chinese females.