电子商务英语教程

版权信息书 名: 电子商务英语教程

作者：张海波

出版社： 中国水利水电

出版时间： 2007

ISBN: 9787508447612

开本： 16

定价: 25.00 元

内容简介本书是一本为高等院校、高职高专电了商务专业英语教学而编写的教材。重点介绍电了商务的概念和分类、网络营销、电了支付、在线物流和电了政府等基础知识，此外还介绍了电了商务英语写作技巧等相关知识。

本书具有选材新颖、原文风格、循序渐进、通俗易懂、图文并茂、在线操作等特点。

本书既适合电了商务专业的读者，也适合相关专业的读者，还可作为从事商务工作人员的工具书。

目录Chapter 1 Overview of E-Commerce

Unit 1

l.l Passage A What is Electronic Commerce?

1.2 Notesto Passage A

1.3 Activities

1.4 Passage B The Evolution of Electronic Commerce

1.5 Notes to Passage B

1.6 Activities

1.7 Basic E-commerce English Writing

1.8 Related Reading The Basic Technology of E-Commerce--The Internet

1.9 Work Online

Unit 2

2.1 Passage A The Social Effect Caused by Electronic Commerce

2.2 Notesto Passage A

2.3 Activities

2.4 Passage B Distinguishing Features of E-Commerce

2.5 Notesto Passage B

2.6 Activities

2.7 Basic E-Commerce English Writing

2.8 Related Reading The Basic Technology of E-Commerce-Internet Explorer 6 Overview

2.9 Work Online

Unit 3

3.1 Passage A The Application Flow of Electronic Commerce

3.2 Notes to Passage A

3.3 Activities

3.4 Passage B Benefits and Problems Caused by Electronic Commerce

3.5 Notes to Passage B

3.6 Activities

3.7 Basic E-Commerce English Writing

3.8 Related Reading The Basic Technology of E-Commerce-Outlook Express

3.9 Work Online

Word Bank 1 （章词汇表1）

Chapter2 Types of E-Commerce

Unit 4

4.1 PassageA What isB2B?

4.2 Notesto Passage A

4.3 Activities

4.4 Passage B What is B2C ?

4.5 Notes to Passage B

4.6 Activities

4.7 Basic E-Commerce English Writing

4.8 Related Reading The Basic Technology of E-Commerce-Make Use of E-mail

4.9 Work Online

Unit 5

5.1 Passage A How B2B Differs from B2C

5.2 Notesto Passage A

5.3 Activities

5.4 Passage B B2C and Its Customers

5.5 Notesto Passage B

5.6 Activities

5.7 Basic E-Commerce English Writing

5.8 Related Reading Domain, Web, Website and FTP-Simple Steps to Register a Domain Name

5.9 Work Online

Word Bank 2 （章词汇表2）

Chapter 3 Network Marketing

Unit 6

6.1 Passage A The Development of Network Marketing

6.2 Notes to Passage A

6.3 Activities

6.4 Passage B Main Strategies of Network Marketing

6.5 Notesto Passage B

6.6 Activities

6.7 Basic E-Commerce English Writing

……

Unit 7

Unit 8

Unit 9

Chapter 4 E-Payment

Unit 10

Unit 11

Unit 12

Unit 13

Chapter 5 E-Shopping & Logistics

Unit 14

Unit 15

Unit 16

Chapter 6 E-Government

Unit 17

Unit 18

Appendix

参考文献

参考网站