商务英语写作教程

王朝百科·作者佚名  2010-07-19  
宽屏版  字体: |||超大  

图书信息书 名: 商务英语写作教程

商务英语写作教程

作者:李太志

出版社:对外经济贸易大学出版社

出版时间: 2009-6-1

ISBN: 9787811372540

开本: 16开

定价: 28.00元

内容简介本书的最大亮点是,运用当代国际商务英语写作的原则和方法,对充斥大量陈词滥调与冗词赘句的传统信函进行现代化升级改造(improvement),即去旧(删除那些老套迂腐的用语)换新、化繁(去掉那些冗词赘句和语义过虚的用词)为简,使其更加符合现当代商务英语写作标准与要求。

本书主要包括三大部分:商贸业务书面交流的体验感受、商贸英语交流技能的训练和商务英语写作修辞意识的研讨培养。由此可见,本书是集业务体验、技能训练与意识研讨为一体的非常实用的商务英语写作教材。

本书适用于从事国际商贸活动的白领阶层、经常用英语进行书面沟通的商务人士以及即将毕业并有志于从事国际商贸活动的大中专院校的学生,还可以作为想了解商务写作的其他人士的参考材料。

编辑推荐体验商贸交流过程

锤炼商贸交流技能

培养商务写作意识

图书目录1Layouts & Components of BE Letters

1.1 Laying Out Business English Letters

1.2 Understanding the Essential & Optional Components of BE Letters

1.3 Addressing an Envelope

2Asking to Establish Business Relations& Replies

2.1 Experience & Practice

2.2 Communicating & Writing Skills

2.3 Writers' Workshop : The Process of Writing

3Credit Enquiries & Replies

3.1 Experience & Practice

3.2 Communicating & Writing Skills

3.3 Writers' Workshop: Businesslike Poise & Formal Style

4Enquiries & Replies

4.1 Experience & Practice

4.2 Communicating & Writing Skills

4.3 Writers' Workshop: Opening & Closing a Letter

5Quotations, Offers & Counter-offers

5.1 Experience & Practice

5.2 Communicating & Writing Skills

5.3 Writers' Workshop : Proposition vs Counter- proposition ( 1 )

6Orders & Replies

6.1 Experience & Practice

6.2 Communicating & Writing Skills

6.3 Writers' Workshop: Textual Development of Letters (2)

7Payment & Replies

7.1 Experience & Practice

7.2 Communicating & Writing Skills

7.3 Writers' Workshop: Textual Development of Letters (3)

8Shipment & Replies

8.1 Experience & Practice

8.2 Communicating & Writing Skills

8.3 Writers' Workshop: Principles for BE Writing

9Packing & Replies

9.1 Experience & Practice

9.2 Communicating & Writing Skills

9.3 Writers'Workshop: Concreteness vs Abstractness

10Insurance & Replies

10.1 Experience & Practice

10.2 Communicating & Writing Skills

10.3 Writers' Workshop: Qualities of Effective Sentence Writing

11Claims & Adjustments

11.1 Experience & Practice

11.2 Communicating & Writing Skills

11.3 Writers' Workshop: Create an Appropriate Tone

12Agency

12.1 Experience & Practice

12.2 Communicating & Writing Skills

12.3 Writers' Workshop: Conciseness & Simplicity

13 Social Letters

14 Memorandums

15 Business Reports

Appendixes

References

 
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