上海大学广告·品牌研究中心

上海大学广告·品牌研究中心

工作宗旨是开展对中国商品、机构以及服务产业品牌建设的理论研究，形成相关项目咨询与规划设计的能力，并开展国际研究的合作，与美国、日本、欧洲专家及专业机构共同研究国际品牌的经济运动与文化传播间的关系。中心目前承担的课题有国际合作课题《中国广告与品牌》研究；上海市教委重点教材《品牌学教程》；以及校企合作的上海市文化产业品牌项目重建规划等项目。

The aim to build the Center is to conduct theoretical researches on the brand construction for Chinese goods and the service industry so that the Center can build up its capacity to provide such services as consultation, planning and designing for related projects, while promoting international cooperation with American, Japanese and European experts and professional institutions to study the relationship between the economic performance of international brands and cultural communication. Ongoing research projects undertaken by the Center include: Chinese Advertisement and Brand (a project with international collaboration), Brand Studies (a key textbook endorsed by the Shanghai Municipal Education Commission), the Reconstruction Plan for Famous Brands of the Shanghai Cultural Industry（one of the projects assigned by social organizations）.