管理专业英语
百科名片作/译者：秦远建
[1]
出版社：武汉理工大学出版社
出版日期：2003年09月
ISBN：9787562920045 [十位:7562920044]
页数：454 重约：0.456KG
定价：￥26.00内容简介《管理专业英语》编者根据管理专业人才培养的要求，基于长期从事管理专业英语教学的经验，在课文材料的选取上，既选编了反映当前管理专业发展前沿的文章，又考虑了对各管理职能领域的一般原理的介绍，因此，《管理专业英语》内容涵盖面宽，专业词汇丰富。《管理专业英语》每章都有专业词汇及其疑点、难点的讲解和注释，还配有各种练习，特色鲜明。因此，《管理专业英语》既可作为大学本、专科学生专业英语教材和参考书，亦可作为各类管理者学习管理方面的英语词汇和英语表达方式的阅读材料。目录CHAPTER 1 PRINCIPLES OF MANAGEMENT
CHAPTER 2 STRATEGIC MANAGEMENT
CHAPTER 3 THE MARKETING MIX
CHAPTER 4 SUSTAINING COMPETITIVE ADVANTAGE OVER THE PRODUCT LIFE CYCLE
CHAPTER 5 SCHEDULING AUTOMATED ASSEMBLY SYSTEMS
CHAPTER 6 SCHEDULING TECHNIQUES:A COMPARISON OF LOGIC
CHAPTER 7 QUALITY AND TOTAL QUALITY MANAGEMENT
CHAPTER 8 THE“SIX SIGMA PHENOMENA”-OLD OR NEW PERCEPTION OF QUALITY？
CHAPTER 9 THE IMPORTANCE OF RELIABILITY AND CUSTOMIZATION FROM GOODS TO SERVICES
CHAPTER 10 SUPPLY CHAIN
CHAPTER 11 ENTERPRISE RESOURCE PLANNING
CHAPTER 12 MATERIAL REQUIREMENTS PLANNING
CHAPTER 13 MANAGERIAL ECONOMICS AND ECONOMIC THEORY
CHAPTER 14 ENGINEERING ECONOMY
CHAPTER 15 DECISION MAKING
CHAPTER 16 THE GOAL OF FINANCIAL MANAGEMENT
CHAPTER 17 REWARDS AND PERFORMANCE INCENTIVES
CHAPTER 18 CONTEXTUAL DIVERSITY FOR THE ROLE AND PRACTICE OF HR
CHAPTER 19 THE PSYCHODYNAMIC VIEW ON ORGANIZATIONAL BEHAVIOR
CHAPTER 20 THE POWER OF TEAMWORK-FACT OR FICTION？
CHAPTER 21 THE CHALLENGE FOR CORPORATE GOVERNANCE POSED BY FINANCIAL INNOVATION
CHAPTER 22 MANAGING CULTURE
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