竞争优势

竞争优势是一个企业或国家在某些方面比其他的企业或国家更能带来利润或效益的优势,源于技术、管理、品牌、劳动力成本等。

A set of unique features of a company and its products that are preceived by the target market as significant and superior to the competition.

英文： competitive advantage

分类：1. cost competitive advantage

从下面几方面减少：Experience curves 经验曲线

Efficient labor 有效率的劳动者

No-frills goods and services 减少包装

Government subsidies 政府补助

Product design 产品设计

Reengineering 业务流程再设计

Production innovations 产品改良

New methods of service delivery 新的服务传送方式

2. product/ service differentiation competitive advantage

3. niche stragegies