雷少东
雷少东简介
雷少东，壹捌零（中国）品牌营销事业机构董事长。曾先后服务于香格里拉酒店集团及奥美整合营销集团。雷少东曾获“2005中国十大广告创意人”、“中国十大广告策划专家”、“中国最具影响力的创意总监50人”等称号。现出任纽约国际广告节、伦敦国际广告节国际评委；世界华文广告奖、中国广告节长城奖评委；中国艾菲奖终审评委；中国广告协会学术委员会委员及多所大学客座教授。
雷少东先生累积多年实战经验，他曾服务的客户包括大众汽车、西门子家电、春兰电器、统一食品、肯德基、芬达、雀巢、日清奥丽友、东盛制药、港龙航空等。在对中国消费市场深入洞察的基础上，雷少东先生独创的以“品牌引爆”和“180度创意”工具为代表，快速提升品牌价值和市场业绩的专业品牌营销体系，已帮助日清奥丽友、实德、獐子岛、圣亚等诸多品牌迅速引爆市场，不仅帮助企业获得了巨大的品牌价值与市场业绩，也已成为中国营销传播界的著名成功案例。
Stone Lei, Managing Director of 180 Communications China, once worked in Shangri-La Hotel and Ogilvy & Mather Group worldwide. He won a lot of prize, for example, China TOP 10 Advertising Creative Person in the Year 2005, China TOP 10 Advertising Marketing and Planning Specialist, China TOP 50 Creative Director and many other prizes. He is The Commissioner of New York International Awards and London International Awards Jury, final commissioner of China EFFIE AWARDS, the Academic Commissioner of China Advertising Association and the Guest Professor of many universities.
He has a lot of practical experience. His clients include VOLKSWAGEN, SIEMENS, CHUNLAN Group, Uni-President Group, KFC, Fanta, Nestle, NISSHIN OilliO, TOPSUN, Dragonair and other world-wide brands. On the base of deep consumer insight, he helps his clients increase the sales and raise the brand value in a fast way with his unique tool—BRAND BANG and 180CREATIVE. He has “BANG” NISSHIN OilliO, SiDELONG, ZHANGZIDAO, SunAsia and many other brands in their own fields. They not only increase the sales and make great value, but are successful cases in the field of Chinese marketing.