旅游从业英语
内容简介：本书有16个单元，内容分为四大模块：模块一介绍旅游的基本概念；模块二简述旅游的影响；模块三介绍旅游资源的定义、规划与开发以及营销；模块四为旅游业内主要细分行业的简介。本书具有较强的专业性，既可作为旅游专业本科高年级学生的教材，也可作为旅游业高级管理者的参考书籍。
版权信息：书名：旅游从业英语
作者：肖璇、吴建华
定价：￥36.00元
出版日期：2009-10-01
章节目录："Module One: What is Tourism ? 6
Unit One：What is Tourism? 6
Part I Intensive Reading 6
1. Pre-reading questions 6
2. Text: What is Tourism? 6
3. Words & Expressions 12
Part II Extensive Reading 14
1. Chinese Travel Organizations and Tourist Service 14
2. About Tourism 16
Part III Exercises 20
Module Two: Impacts of Tourism 25
Unit Two： The Economic Impacts of Tourism 25
Part I Intensive Reading 25
1. Pre-reading questions 25
2. Text: The Economic Impacts of Tourism 26
3. Words & Expressions 29
Part II Extensive Reading 32
Part III Exercises 39
Unit Three：The Environmental Impacts of Tourism 46
Part I Intensive Reading 46
1. Pre-reading questions 46
2. Text: About Ecotourism 46
3. Words & Expressions 50
Part II Extensive Reading 52
The Environmental Impacts of Tourism 52
Part III Exercises 57
Unit Four：The Socio-Cultural Impacts of Tourism 64
Part I Intensive Reading 64
1. Pre-reading questions 64
2. Text: The Socio-Cultural Impacts of Tourism 64
3. Words & Expressions 68
Part II Extensive Reading 70
Case Study: Socio-Cultural Programming for Tourism in Zanzibar 70
Part III Exercises 76
Module Three: Tourism Resources 82
Unit Five： About Tourism Resources 82
Part I Intensive Reading 82
1. Pre-reading questions 82
2. Text: Tourism Components and Supply 82
3. Words & Expressions 86
Part II Extensive Reading 88
Part III Exercises 93
Unit Six：Tourism Planning Approaches 101
Part I Intensive Reading 101
1. Pre-reading questions 101
2. Text: Several Approaches to Tourism Planning— (1) 101
3. Words & Expressions 104
Part II Extensive Reading 105
Several Approaches to Tourism Planning— (2) 105
Part III Exercises 111
Unit Seven：Tourism Planning Process 116
Part I Intensive Reading 116
1. Pre-reading questions 116
2. Text: The Tourism Planning Process 116
3. Words & Expressions 123
Part II Extensive Reading 124
1. Survey Stage of Tourism Planning Process 124
2. Principles of the planning system 128
Part III Exercises 129
Unit Eight：Forms of Tourism Development 137
Part I Intensive Reading 137
1. Pre-reading questions 137
2. Text: Forms of tourism Development 137
3. Words & Expressions 142
Part II Extensive Reading 143
Part III Exercises 151
Unit Nine：Tourism Product 159
Part I Intensive Reading 159
1. Pre-reading questions 159
2. Text: Product Planning and Development 159
3. Words & Expressions 161
Part II Extensive Reading 162
1. The Definition and Classification of Tourism Package 162
2. Economic characteristics of tourism products 166
Part III Exercises 168
Unit Ten：Tourism Marketing – (1) 174
Part I Intensive Reading 174
1. Pre-reading questions 174
2. Text: Core Principles of Marketing 174
3. Words & Expressions 177
Part II Extensive Reading 178
Part III Exercises 184
Unit Eleven：Tourism Marketing – (2) 190
Part I Intensive Reading 190
1. Pre-reading questions 190
2. Text: Contents of A Marketing Plan-(1) 190
3. Words & Expressions 196
Part II Extensive Reading 197
Part III Exercises 201
Module Four: Tourism in Perspective 208
Unit Twelve：Transport Sector 208
Part I Intensive Reading 208
1. Pre-reading questions 208
2. Text: Transport and Tourism 208
3. Words & Expressions 214
Part II Extensive Reading 215
1. Chinese Transportation Market Size 215
2. Key Airlines in China 217
Part III Exercises 222
Unit Thirteen：The Lodging Industry 231
Part I Intensive Reading 231
1. Pre-reading questions 231
2. Text: Types of Hotels 231
3. Words & Expressions 237
Part II Extensive Reading 238
1. The Rooms Division in a Hotel 238
2. The Nature Of Hotel Services 243
Part III Exercises 246
Unit Fourteen: The Food Services 255
Part I Intensive Reading 255
1. Pre-reading questions 255
2. Text: The Major Divisions of the Food-Service Industry 255
3. Words & Expressions 258
Part II Extensive Reading 259
1. Stand-Alone Restaurants 259
2. Ownership of the Restaurants 265
Part III Exercises 267
Unit Fifteen：Organizations in the Tourism Distribution Process 274
Part I Intensive Reading 274
1. Pre-reading questions 274
2. Text: Travel Agent 274
3. Words & Expressions 276
Part II Extensive Reading 277
Tourism Channel of Distribution 277
Part III Exercises 279
Unit Sixteen：Attractions, Entertainment, Recreation and Others 287
Part I Intensive Reading 287
1. Pre-reading questions 287
2. Text: Attractions and The Attractions Industry 287
3. Words & Expressions 290
Part II Extensive Reading 291
Major Categories of Attractions 291
Part III Exercises 295