旅游从业英语

王朝百科·作者佚名 2010-09-05

内容简介：本书有16个单元，内容分为四大模块：模块一介绍旅游的基本概念；模块二简述旅游的影响；模块三介绍旅游资源的定义、规划与开发以及营销；模块四为旅游业内主要细分行业的简介。本书具有较强的专业性，既可作为旅游专业本科高年级学生的教材，也可作为旅游业高级管理者的参考书籍。

版权信息：书名：旅游从业英语

作者：肖璇、吴建华

定价：￥36.00元

出版日期：2009-10-01

章节目录："Module One: What is Tourism ? 6

Unit One：What is Tourism? 6

Part I Intensive Reading 6

1. Pre-reading questions 6

2. Text: What is Tourism? 6

3. Words & Expressions 12

Part II Extensive Reading 14

1. Chinese Travel Organizations and Tourist Service 14

2. About Tourism 16

Part III Exercises 20

Module Two: Impacts of Tourism 25

Unit Two： The Economic Impacts of Tourism 25

Part I Intensive Reading 25

1. Pre-reading questions 25

2. Text: The Economic Impacts of Tourism 26

3. Words & Expressions 29

Part II Extensive Reading 32

Part III Exercises 39

Unit Three：The Environmental Impacts of Tourism 46

Part I Intensive Reading 46

1. Pre-reading questions 46

2. Text: About Ecotourism 46

3. Words & Expressions 50

Part II Extensive Reading 52

The Environmental Impacts of Tourism 52

Part III Exercises 57

Unit Four：The Socio-Cultural Impacts of Tourism 64

Part I Intensive Reading 64

1. Pre-reading questions 64

2. Text: The Socio-Cultural Impacts of Tourism 64

3. Words & Expressions 68

Part II Extensive Reading 70

Case Study: Socio-Cultural Programming for Tourism in Zanzibar 70

Part III Exercises 76

Module Three: Tourism Resources 82

Unit Five： About Tourism Resources 82

Part I Intensive Reading 82

1. Pre-reading questions 82

2. Text: Tourism Components and Supply 82

3. Words & Expressions 86

Part II Extensive Reading 88

Part III Exercises 93

Unit Six：Tourism Planning Approaches 101

Part I Intensive Reading 101

1. Pre-reading questions 101

2. Text: Several Approaches to Tourism Planning— (1) 101

3. Words & Expressions 104

Part II Extensive Reading 105

Several Approaches to Tourism Planning— (2) 105

Part III Exercises 111

Unit Seven：Tourism Planning Process 116

Part I Intensive Reading 116

1. Pre-reading questions 116

2. Text: The Tourism Planning Process 116

3. Words & Expressions 123

Part II Extensive Reading 124

1. Survey Stage of Tourism Planning Process 124

2. Principles of the planning system 128

Part III Exercises 129

Unit Eight：Forms of Tourism Development 137

Part I Intensive Reading 137

1. Pre-reading questions 137

2. Text: Forms of tourism Development 137

3. Words & Expressions 142

Part II Extensive Reading 143

Part III Exercises 151

Unit Nine：Tourism Product 159

Part I Intensive Reading 159

1. Pre-reading questions 159

2. Text: Product Planning and Development 159

3. Words & Expressions 161

Part II Extensive Reading 162

1. The Definition and Classification of Tourism Package 162

2. Economic characteristics of tourism products 166

Part III Exercises 168

Unit Ten：Tourism Marketing – (1) 174

Part I Intensive Reading 174

1. Pre-reading questions 174

2. Text: Core Principles of Marketing 174

3. Words & Expressions 177

Part II Extensive Reading 178

Part III Exercises 184

Unit Eleven：Tourism Marketing – (2) 190

Part I Intensive Reading 190

1. Pre-reading questions 190

2. Text: Contents of A Marketing Plan-(1) 190

3. Words & Expressions 196

Part II Extensive Reading 197

Part III Exercises 201

Module Four: Tourism in Perspective 208

Unit Twelve：Transport Sector 208

Part I Intensive Reading 208

1. Pre-reading questions 208

2. Text: Transport and Tourism 208

3. Words & Expressions 214

Part II Extensive Reading 215

1. Chinese Transportation Market Size 215

2. Key Airlines in China 217

Part III Exercises 222

Unit Thirteen：The Lodging Industry 231

Part I Intensive Reading 231

1. Pre-reading questions 231

2. Text: Types of Hotels 231

3. Words & Expressions 237

Part II Extensive Reading 238

1. The Rooms Division in a Hotel 238

2. The Nature Of Hotel Services 243

Part III Exercises 246

Unit Fourteen: The Food Services 255

Part I Intensive Reading 255

1. Pre-reading questions 255

2. Text: The Major Divisions of the Food-Service Industry 255

3. Words & Expressions 258

Part II Extensive Reading 259

1. Stand-Alone Restaurants 259

2. Ownership of the Restaurants 265

Part III Exercises 267

Unit Fifteen：Organizations in the Tourism Distribution Process 274

Part I Intensive Reading 274

1. Pre-reading questions 274

2. Text: Travel Agent 274

3. Words & Expressions 276

Part II Extensive Reading 277

Tourism Channel of Distribution 277

Part III Exercises 279

Unit Sixteen：Attractions, Entertainment, Recreation and Others 287

Part I Intensive Reading 287

1. Pre-reading questions 287

2. Text: Attractions and The Attractions Industry 287

3. Words & Expressions 290

Part II Extensive Reading 291

Major Categories of Attractions 291

Part III Exercises 295